Shaftesbury Capital brings pair of retailers to neighbouring Soho stores

Shaftesbury Capital has welcomed the arrival of independent footwear brand Horatio at 35 Marshall Street in Soho, adjacent to womenswear retailer De La Vali, which has signed to make its existing pop-up permanent.

Launching in a 800 sq ft space, Horatio offers a range of loafers and laced shoes, including the brand’s horsebit, penny, port moc, and tassel styles, alongside a selection of boots. The store also stocks unisex clothing and accessories, designed to complement the footwear range.

Meanwhile, De La Vali has signed to take its existing 750 sq ft pop-up on a permanent basis, following sustained demand for its collection of Ibizan-inspired womenswear, jewellery, and accessories.

William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Marshall Street has firmly established itself as a destination for premium fashion, from Cole Buxton at the southern entrance, to END. anchoring in the middle, to the stores for Horatio and De La Vali towards the top of the street. It’s a natural fit for those two new brands; De La Vali’s progression to a permanent store is clear testament to the quality of Soho’s prime location, and Horatio next door will benefit from the same fashion-forward customer base.”

Billy Prendergast, co-founder of Horatio, added: “Soho is a sought-after retail destination, its global reputation and high footfall provides access to a dedicated customer that values craftsmanship and quality footwear. Horatio is built on versatility and establishing ourselves within such a diverse and expansive neighbourhood aligns perfectly with our brand ethos.” 

Jana Sascha, creative director and founder of De La Vali, said: “We’ve called Soho home for almost a year, and securing a permanent store is an important milestone, a sign that we have found the right community and location. Now officially our flagship store and only UK location, we’re well set for continued success, with a platform to build brand recognition and customer loyalty.”

This announcement follows the recent Shaftesbury Capital news that Australian-owned womenswear retailer Kookaï will open its debut permanent UK location at 37 Carnaby Street. Kookaï will join other international fashion brands like TALA, Edikted, and Autry, all of which chose Soho for first UK stores.