Shaftesbury Capital secures two new F&B concepts at Chinatown London
Shaftesbury Capital has secured two new F&B concepts to its Chinatown London estate, with Sushinoya and Ning’s Fresh Beef Hotpot taking space at 62 Shaftesbury Avenue and 18 Rupert Street, respectively.
Sushinoya has already opened its doors, having taken a 3,600 sq ft space with 65 covers. The sushi brand has taken a key gateway unit into Chinatown London, at the corner of Shaftesbury Avenue and Wardour Street, opposite Kung Fu Noodle.
Created by experienced restaurateur Dong Hyun Kim, Sushinoya’s Chinatown restaurant offers omakase – restaurant-quality sushi designed for everyday convenience – and include a range of cuts such as chutoro tuna, yellowtail, and eel. The concept also serves a selection of hot bento, sides, and seasonal boxes, offering halal, vegan, and gluten-free options.
Spanning over 3,200 sq ft and hosting more than 100 covers, Ning’s Fresh Beef Hot Pot has joined Chinatown London for what will be its second location. From the team behind Murger Han, the concept offers authentic Chaoshan-style Cantonese cuisine. The restaurant also offers premium and halal-friendly ingredients.
Emma Matus, head of restaurant leasing at Shaftesbury Capital, said: “Welcoming Sushinoya and Ning’s Fresh Beef Hotpot to Chinatown London, you can see the quality of choice we are targeting, and the types of concepts for different locations. Shaftesbury Avenue is a hotspot for office workers and tourists, so Sushinoya gives that audience what they need, a quick service option just as relevant for grab-and-go as it is for a sit-in experience. Ning’s on the other hand is now part of a more destinational location, being on Rupert Street with the likes of Speedboat Bar and The Palomar, concepts that encourage a more relaxed lunch or dinner. Both add huge value to Chinatown London, and further diversity to Europe’s best ESEA food hub.”
Dong Hyun Kim, founder of Sushinoya, added: “Our launch in Chinatown London puts us alongside the best of the best in ESEA cuisine, so it’s a big moment for us. The destination’s reputation as an F&B hub that prioritises authenticity means we immediately have the confidence that our target customers are already here, somewhere we can offer quality sushi and more to an audience that will really understand our concept.”
These new additions follow the recent opening of hot pot-focused concept, Yangguofu Malatang, which has launched at 47-49 Charing Cross Road, at the eastern gateway into Chinatown London.