Shaftesbury Capital welcomes pair of F&B brands to Chinatown London

Shaftesbury Capital has welcomed two food and beverage brands to its Chinatown London neighbourhood.

Pastry concept Mrs Bakery and quick service operator Sushi Joy have both launched their debut sites near Leicester square at 12/13 Little Newport Street and 15a Little Newport Street, respectively.

Mrs Bakery’s unit spans 1,300 sq ft and joins Chinatown London’s existing collection of pastry concepts, including Chinatown Bakery and Kova Patisserie. The operator offers products including layer toast, taro salted egg drums, chicken floss buns, and a selection of rice bread with flavours including matcha and pandan.

Meanwhile, Sushi Joy’s kiosk looks to combine the traditional artistry of sushi making with a modern grab-and-go approach. The brand offers menu items including nigiri, maki rolls, inari, onigiri, and dishes such as salmon nigiri and tempura prawn tacos.

Emma Matus, head of restaurant leasing at Shaftesbury Capital, said: “Our focus for Chinatown London is considered evolution, making sure it continues to reflect the many traditions and trends from the ESEA region in careful balance. Mrs Bakery and Sushi Joy bring two distinct offers, joining new openings from the past few months – including Noodle & Beer, Bunsik, and Kung Fu Burger – all of which provide something different and mean no two visits to Chinatown London are ever the same.”

Mrs Bakery and Sushi Joy become the latest brands to launch their debuts within Chinatown London, following the likes of YiQi, which opened in 2024 before becoming a Michelin Guide recommended restaurant a year later.