Sleep.8 opens upsized flagship store on King’s Road, Chelsea

11th October 2022 | Lucy Millar

Sloane Stanley has announced the opening of technology-led sleep smart brand, Sleep.8, in its newly upsized and refurbished flagship store at 362-368 King’s Road in Chelsea.

The expanded store, which has more than doubled in size, has opened its new look 2,950 sq ft space on King’s Road. Designed by an in-house team, the store provides bespoke solutions for sleep-related challenges through eco-friendly products which are hypoallergenic and plant-based, providing advice and support from specially trained consultants.  

To compliment the boutique in-store ambiance, Sleep.8 has also collaborated with luxury lighting specialists, Timothy Oulton, another brand located on the King’s Road, on their lighting fixtures. This pairing provides customers with the ultimate creative inspiration for bedroom interiors.

About Sleep.8

Sleep.8 are experts in sleep who believe that good sleep is the foundation of happy, healthy living. Their dream is that everybody can get their best 8 hours of sleep, every night. Sleep.8 is a part of the Hilding Anders Group, global leader in mattresses and bedding, with over 80 years of industry experience.

Sleep.8 bed

Musi Chayla, Sleep.8’s UK CEO commented on the new opening: “We are very pleased to have launched our upsized Chelsea store, and it’s great to see the space come to life with the support of the Sloane Stanley team, and our exciting partnership with Timothy Oulton. Our upsized store will provide even more opportunity for customers, from both near and far, to get the sleep support they need. We are excited to continue our brand journey in an improved and enhanced space.” 

Hannah Grievson, Property Director at Sloane Stanley also said: “Sleep.8 has been a part of the King’s Road for a couple of years, and it’s been a pleasure to witness the brand thrive and to play an integral part in its journey. The partnership with Timothy Oulton on the interior of the store also highlights how our estate and wider King’s Road is woven together by brand connections and continued landlord support to create a solid community.” 

The Sloane Stanley estate has also continued to deliver its ‘shop-on-demand’ leasing strategy, with the recent arrival of two art-led pop-ups, Chelsea Art Society, which will be in situ at 340 King’s Road until mid-October, and Livingstone St Ives, which has opened at 261 King’s Road until Christmas. Birdie Fortescue, the luxury home accessories brand, has also opened at 336 King’s Road until mid-October, stocking homeware, antique furniture, and contemporary décor. 


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