Sloane Stanley brings beauty and wellness brand to Fulham Road
The Sloane Stanley Estate has brought So.Shell to Fulham Road, with the manicure and pedicure treatment brand making its Chelsea debut.
So.Shell has opened a 1,328 sq ft salon at 307 Fulham Road, offering treatments such as nail extensions, nail art, lash treatments, and eyebrow grooming laminations.
The nail treatment brand joins a number of beauty and wellness-focused operators within Sloane Stanley’s wider estate, such as KARVE, Margaret Dabbs, TriYoga, FaceGym, and Backstage.
Hannah Grievson, property director at Sloane Stanley, said: “So.Shell continues to elevate our beauty and wellness mix across the estate, and highlights the continued popularity of these uses among consumers. Together with our existing operators, we now have one of the most significant concentrations of beauty and wellness in London.”
The news follows the recent announcement that Minka Dink will be opening its second pop-up store on Chelsea’s King’s Road, within the Sloane Stanley Estate. Opening at 324-326 King’s Road, the store will stock a range of the brand’s womenswear products.
Miles Commercial and Levy Real Estate represented the Sloane Stanley Estate in the deal.