Sosandar picks Cardiff for fourth UK store

Sosandar is set to open its fourth store in the UK after signing an agreement to join St David’s in Cardiff.

This comes after the women’s fashion brand opened its first stores in Chelmsford, Marlow in Buckinghamshire, and the Metrocentre in Gateshead.

Sosandar – which was originally founded as an online-only store – will join a number of other fashion brands at St David’s, such as AllSaints, Mint Velvet, and Reiss.

Earlier this year, it was reported that Sosandar is looking to open up to 50 stores in its first venture into bricks-and-mortar retail.

Ali Hall and Julie Lavington, co-CEOs of Sosandar, said: “It’s exciting to announce our fourth store location as we continue our transition to becoming a true multi-channel retailer. Aligned with our strategy and other store locations announced to date, St David’s meets our criteria of opening stores in top tier, thriving locations where Sosandar customers over-index, being the go-to shopping destination in Cardiff.”

Pablo Sueiras, head of retail brand account management at St David’s owner, Landsec said: “Our guests want to experience new and exciting brands in the best stores, and Sosandar fits this description. Increasingly we are seeing digital-first brands broaden their multichannel offer. Destinations like St David’s offer brands a platform to connect with their audience in person, provide exceptional guest experiences and reach new consumers. We’re delighted that Sosandar have chosen St David’s to make their debut in Wales.”