Sosandar to make regional debut at Metrocentre

Sosandar is set to open its third store in the UK and its first in the North East at Gateshead’s Metrocentre.

The retailer has signed for a 2,047 sq ft unit located in the destination’s upper Platinum Mall, alongside other womenswear brands such as Phase Eight and Hobbs.

Opening in October, the store will offer a range of women’s clothing and accessories, with a focus on affordable and high-quality products.

Having launched eight years ago exclusively online, Sosandar is now one of the fastest-growing fashion brands in the UK. The Metrocentre store will be the brand’s third standalone store, with it having previously sold through the likes of Next and M&S.

In July, it was reported that Sosandar is targeting up to 50 stores in its first venture into bricks-and-mortar retail.

Ben Cox, director at Sovereign Centros from CBRE, asset manager of Metrocentre, said: “Sosandar’s arrival at Metrocentre for one of their first physical stores, and first in the region, is fantastic news and reflective of the destination’s dominance in the North East and strength in the UK as a whole. We are dedicated to delivering highly sought-after brands that will appeal to our loyal customer base. Sosandar is just that, and a natural fit within Platinum Mall, and we look forward to seeing their store open in the autumn.”

Ali Hall and Julie Lavington, co-CEOs at Sosandar, added: “We are pleased to announce the third location for our Sosandar stores. We have a strict criteria of opening stores in top tier, thriving locations where Sosandar customers over-index, and Metrocentre ticks all these boxes. Metrocentre has a reputation for hosting a versatile range of fashion retailers and we look forward to the official opening of our store in the coming months.”

The announcement follows the news that fashion retailer Mango is set to join Metrocentre’s lower Red Mall later this year, taking a 6,233 sq ft unit for its largest space in the North East.