Søstrene Grene makes Hampshire debut at Festival Place

Søstrene Grene has opened its first store in Hampshire at Basingstoke’s Festival Place.

Spanning 14,546 sq ft, the store incorporates the homeware retailer’s Scandinavian aesthetic, with the opening continuing the rollout of the brand’s ‘Retail for the Senses’ concept.

The store – which has a labyrinth-like layout – will offer a range of products across home décor, hobby supplies, children’s toys, furniture, and kitchen essentials.

Søstrene Grene joins a number of recent accessible premium lifestyle additions to Festival Place, including local homeware and gifts retailer Fig & Fox, and luxury wellbeing brand Rituals.

Poppy Radford, asset manager at Sovereign Centros from CBRE, said: “The addition of another sought-after lifestyle brand in Søstrene Grene is another milestone moment for Festival Place, as we continue to expand the centre’s offer of quality, accessible premium retailers. Community is at the forefront of our strategy, and the entrance of a customer-focused, experience-led brand in Søstrene Grene, for a Hampshire debut, delivers exactly what our visitors want from Festival Place.”

This news also follows the recent openings of UK health food store, Grape Tree, and beauty and cosmetics specialists, Aimy Beauty, at Festival Place.

Lunson Mitchenall and GCW represent Festival Place.