Søstrene Grene opens first London store

Søstrene Grene has opened its first store in the Capital in Wandsworth’s Southside.

The Danish homeware brand is currently in the process of expanding across England, Scotland, and Northern Ireland, with openings in High Wycombe and Bracknell expected later in the year.

Looking to bring the Danish concept of ‘hygge’ to the UK, Søstrene Grene offers a range of products including contemporary interiors, hobby items, children’s toys, soft furniture, and kitchen accessories.

The store’s opening was attended by the Mayor of Wandsworth Jeremy Ambache as well as TV hosts the Style Sisters.

Søstrene Green’s stores are run by its UK joint venture partners, Norma Jacob and Richard Power.

Power said: “Wandsworth marks our twelfth store opening in the UK and our first ever location within the M25, making this a very exciting launch for the brand. We look forward to seeing the store flourish and Søstrene Grene’s unique shopping experience continue to grow.”