Søstrene Grene to open fifth London store at Oxford Circus

Søstrene Grene is set to open its fifth store in London on Argyll Street, just off of Oxford Circus.

Spanning 4,746 sq ft, the two-storey flagship store will stock the Danish homeware brand’s range of furniture, crafts, stationery, kitchenware, and children’s toys.

The store will also feature an interactive customer experience room, as well as a room which focuses on the senses, a first for the brand.

Søstrene Grene at Argyll Street will join four other locations in the capital, including at Coal Drops Yard, King’s Cross, and Tottenham Court Road. The retailer will also be opening a store at Canary Wharf this summer, bringing its total number of London outlets to six.

The opening forms part of the brand’s plans to open 100 stores in the UK by 2030. Søstrene Grene currently operates over 45 locations across England, Wales, Scotland, and Northern Ireland, and over 300 across international markets.

Mikkel Grene, chief executive and co-owner of Søstrene Grene, said: “We are delighted to announce the launch of a brand-new flagship store in the UK. It has been a dream for both me and my family to have a central London store just off Oxford Circus and it’s an incredible milestone that we’ll see this come to fruition in 2025 with this opening.”