Søstrene Grene to open largest UK store in expansion drive
Søstrene Grene is set to open its largest UK store to date, as the Danish homewares retailer targets 100 new stores nationwide by 2030.
The retailer has agreed to open a 5,000 sq ft store on London’s Tottenham Court Road in winter of this year.
The central London debut will follow successful openings for the retailer in Wandsworth and Kingston-upon-Thames earlier this year.
Looking to bring the Danish concept of ‘hygge’ to the UK, Søstrene Grene offers a range of products including contemporary interiors, hobby items, children’s toys, soft furniture, and kitchen accessories.
Søstrene Grene’s chief executive, Mikkel Grene, said the opening is a “pivotal moment” for the brand.
The retailer’s stores across the south of England, Scotland, and Northern Ireland, are operated by its UK joint venture partners, Norma Jacob and Richard Power.
Richard Power said: “As the brand expands throughout the UK we continue to see its rise in popularity. With the recent webshop launch and now our first central London store, Søstrene Grene is on track to becoming a household name.”