Sports Direct opens 31,000 sq ft store in Kingston upon Thames

7th April 2026 | Jack Oliver

Sports Direct has opened a 31,000 sq ft store in Kingston upon Thames.

The two-storey location offers a selection of sports and lifestyle clothing and footwear for men, women, and children, and also brings together brands from across the Frasers Group’s portfolio, including
GAME and USC.

Lauren Barrie, chief retail officer at Frasers Group, said: “Sports Direct Kingston is another example of how we’re elevating the UK’s sports and lifestyle retail offering. Delivering immersive retail destinations that bring together global brands and specialist services under one roof. This opening is another important step in delivering our Elevation Strategy.”

The opening, located at 10-13 Market Place, builds on the group’s retail expansion and ambitions, and forms part of its broader plans to continue evolving its store portfolio in the UK and internationally.

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