Stetson to make UK flagship debut in West End

Shaftesbury has announced the signing of hat brand Stetson for its first UK flagship store.

The 1,165 sq ft store will be positioned on 58 Neal Street in Seven Dials and include a number of the heritage brand’s signature styles.

Stetson creates a variety of different headgears, including Western wear, country-style outdoor fashion, as well as modern streetwear.

Shaftesbury says the flagship store will significantly add to the brand’s pan-European presence and mark a key moment in Stetson’s expansion.

This announcement follows the openings of sustainable fashion brands Meander Apparel and Rakha to Seven Dials.

Samantha Bain-Mollison, retail director at Shaftesbury, commented: “Stetson’s debut UK flagship store will add yet another facet to Seven Dials’ strong retail line-up. The fiercely independent brand will sit comfortably alongside likeminded pioneering retailers; Vintage Threads, Route One and the recently opened Absence of Colour, all of which have launched their London flagship stores in the neighbourhood.”

Shaftesbury owns and manages a 16-acre portfolio in London’s West End, with all its properties within a 10-minute walk of the two West End transport hubs for the Elizabeth Line.

Hanover Green, Nash Bond and Cushman & Wakefield represent Seven Dials. Nash Bond acted on behalf of Stetson.