Suit Direct continues UK expansion with Watford opening
Suit Direct has continued its UK expansion with the opening of a new store at Harlequin in Watford.
The menswear retailer’s new space showcases its latest store format for 1,200 sq ft to 2,000 sq ft locations, and looks to combine a service-led approach with a flexible layout to support tailoring and an expanded casualwear offering.
This comes after the recent signing of Suit Direct at The Liberty Romford.
Amanda Argent, retail director at Suit Direct, said: “The recent opening of our new Suit Direct store in the Harlequin Centre in Watford marks another exciting step in our continued expansion as we look to bring our brand to more customers across the UK.
“This new location reflects our commitment to investing in great retail destinations, which can be seen in our shop fit design and quality. As we continue to grow, we are focused on opening stores in high footfall shopping centres and key high street locations that help us build brand awareness and reach new customers.
“Through our experience, we know that a store size of around 1,200–2,000 sq. ft works best for us, allowing us to deliver the right product offer while driving optimum retail density. We are looking at opening 10-15 new stores over the next 24 months.”
Rob Jewell, managing director of asset management at Pradera, added: “Welcoming Suit Direct to Harlequin underlines the strength of the destination and the confidence brands have in its performance. The recent opening is a clear endorsement of our ability to drive footfall and commercial results. Suit Direct enhances our fashion offer, strengthens the menswear category, and supports our focus on securing brands with long-term commitment to the centre.”
Suit Direct is set to expand its UK footprint, with multiple new store openings planned over the next 24 months as part of its growth pipeline.