Supercar brand secures flagship showroom space on London’s Park Lane

Alpine, the supercar brand from French car manufacturer Renault, has secured space for a flagship showroom on Park Lane in Central London.
Alpine’s new unit at 56-59 Park Lane spans 6,500 sq ft with 75ft of road frontage, and was previously occupied by BMW.
Park Lane is renowned as an area for luxury and performance car manufacturers to display their latest models.
Alpine’s new showroom will display the full range of its vehicles and will host events aimed at both car enthusiasts and prospective buyers, with the aim of further elevating the brand’s profile in the UK market.
Colliers’ Central London retail team secured the letting on behalf of the landlord.
Emma Wills, director in Colliers’ London retail team, said: “We worked in conjunction with our dedicated UK Automotive team to comprehensively cover the market and are delighted to have secured such a prestigious motoring brand. The letting of 56-59 Park Lane to Alpine highlights the continued demand for flagship retail space within London’s luxury automotive sector. This location offers a unique combination of high visibility and proximity to complementary brands, making it an ideal base for Alpine’s expanding presence in the UK.”