Superdrug targets 25 new store openings this year
Superdrug is planning to open 25 new UK stores in 2025, with a particular focus on shopping destinations and retail parks.
The high street retailer said the new stores will see more investment in beauty treatments and luxury fragrances as it looks to capitalise on strong demand from shoppers.
Superdrug – which operates 780 stores across the UK and Ireland – said it will also be refurbishing 65 existing stores and expanding those in locations such as Luton and Dundee.
Much of the investment will be focused on offering more beauty treatments to customers, such as ear piercing, manicures, and eyebrow threading. Superdrug said its in-store beauty studios saw a 7% increase in sales in 2024.
Nigel Duxbury, property director at Superdrug, said: “We want everyone who enters Superdrug to feel an elevated customer experience.
“For us, this is not about a quick and easy purchase, it is about engaging customers with added extras that truly enrich their everyday lives.
“Be that through updated cosmetic stands which can be found in our Brent Cross store, or via great beauty treatments that everyone can afford regularly, or through private clinics that give face-to-face access to healthcare professionals.
“We can see from our sales last year that investing in and increasing the number of large format stores in our estate allows us to accelerate our bricks-and-mortar strategy, so that we can bring the bigger and better shopping experience, that we know our customers love, to more communities across the UK.”