Superdrug to join Leicester’s Highcross

Superdrug is set to open at Highcross Leicester this autumn, as the shopping destination looks to expand its wellbeing and beauty offering.

The health and beauty retailer has taken a 10-year lease for two units on the lower mall, previously home to Paperchase and Designer Furniture Store, for a total of 9,000 sq ft of space.

The signing follows the recent arrivals of fellow beauty and wellbeing retailers, Rituals and Space NK, at Highcross Leicester. Superdrug will also join the scheme’s existing roster of healthcare, skincare and fragrance brands, including Boots, Lush, Jo Malone, and Clarins.

Alongside its product offering, the store will include a nurse-led aesthetic clinic and a beauty studio, which offers eyebrow threading, eyelash extensions, and nail manicures.

Michelle Menezes, centre director at Highcross Leicester, said: “The first half of the year at Highcross has been busy, but exciting, with four fantastic new additions across food, fashion and beauty and wellbeing. From much-anticipated returns to city centre firsts, it’s clear that retailers see real value in establishing a presence here in Leicester. We’re delighted that Superdrug is the latest brand to join the line-up, and we look forward to welcoming them to the Highcross community.”

Clare Jennings, property director at Superdrug, added: “We’re excited to be opening a brand-new 9,000 sq ft store at Highcross Leicester, reinforcing our continued investment in the region. This additional location will give even more customers the opportunity to shop with us in person and experience the latest in trending beauty and everyday essentials. 

“The new space will feature our popular beauty studio and a much larger footprint to support an expanded range of cosmetics and skincare. We’re proud to be part of Highcross’ evolving retail mix and to offer an enhanced shopping experience for the local community.”