Superdrug to upsize and open one of its largest UK stores at Merry Hill
Superdrug is set to upsize its store at Merry Hill in the West Midlands, with the health and beauty retailer opening one of its largest stores in the UK.
The retailer will double its presence at the scheme to 16,000 sq ft, enabling a greater range of beauty products, as well as access to treatments such as ear piercing, manicures, and eyebrow threading.
The store is set to open in the second quarter of 2026, with Superdrug’s recommitment to Merry Hill becoming the latest in a series of brands to invest in the centre, following M&S’ creation of a 100,000 sq ft flagship store, which opened in November.
Amongst health, beauty, and wellness brands at Merry Hill, the scheme recorded a 3% year-on-year sales boost in this category in 2025. Merry Hill also celebrated the upsize and relocation of Savers, a sister brand to Superdrug, into a 5,000 sq ft unit earlier this year, the largest in the UK so far.
Nick Round, senior asset manager at Sovereign Centros from CBRE, said: “Superdrug’s decision to upsize with us, creating one of its largest UK stores while investing in its existing space, shows how our tenants are succeeding. Merry Hill’s ability to attract investment is based on our understanding of what our catchment wants to spend their money on, meaning leading brands can thrive in the long-term.”
Clare Jennings, property director at Superdrug, added: “This year, we will continue our programme of refurbishing stores, acquiring new sites and expanding existing stores, with Merry Hill selected as the site for one of our largest Superdrug stores in the UK. Choosing Merry Hill for this expansion was ideal, given its strong mix of health and beauty retailers and its position as a super-regional hub in the West Midlands. It’s the perfect location to grow our store and continue serving our loyal Merry Hill customers.”
The news of Superdrug’s upsize follows Merry Hill’s recent announcement of 20,000 sq ft of new signings and reinvestments at the centre, including the addition of brands such as Lovisa, Miniso and Select Apple.