SushiDog to open its second-largest restaurant at The Broadway, St James’s Park
SushiDog is set to open at The Broadway, the one million sq ft mixed-use development in London’s St James’s Park, this September.
The new restaurant, which will be SushiDog’s second-largest after its flagship on Warren Street, will span 1,138 sq ft and accommodate up to 28 guests.
Founded in 2018, SushiDog pioneered the UK’s first build-your-own sushi concept and since then has become the UK’s fastest-growing Japanese culinary brand, expanding to 16 sites across Central London and Birmingham. It joins the existing food and beverage lineup at The Broadway, which includes Farmer J, Açaí Berry, Nostos Coffee, GAIL’s and Atis.
The Broadway, which has been designed by architectural firm Squire & Partners and is asset managed by Valouran, occupies the historic site once home to New Scotland Yard. Set across six towers, the development comprises 116,000 sq ft of office space and 24,000 sq ft of retail and dining at street level, alongside 258 homes.
The signing of SushiDog means that 13 of the 14 retail units are now leased, representing 82% of the total retail and dining area. In addition.
Alex Michelin, co-founder and CEO of Valouran, said: “SushiDog is a fantastic addition to The Broadway’s line-up of retail and dining brands and the first Japanese concept to join the development. As one of London’s fastest-growing food brands, we’re excited to see SushiDog open its doors this September, further enhancing the culinary offering for our residents and the wider St James’s Park community. This latest letting reflects the strong momentum we continue to see at The Broadway, following the recent openings of Atis and GAIL’s.”
Greg Ilsen, co-founder of SushiDog, added: “We’re delighted to be opening at The Broadway this September. As our second-largest restaurant to date, it marks another important milestone in SushiDog’s growth across London. The Broadway’s St James’s Park location, together with its evolving retail and dining offer, made it the ideal home for the next opening. We can’t wait to welcome guests through the doors.”
The letting was brokered by CBRE, which is also handling the leasing of the remaining retail units at the scheme.