Sustainable clothing brand PANGAIA to open first standalone UK store

Sustainable fashion brand PANGAIA is set to open its first standalone store in the UK within Shaftesbury Capital’s Soho neighbourhood.

The 1,500 sq ft store at 57 Carnaby Street will offer the brand’s range of genderless apparel and will aim to connect customers with nature and Earth-conscious retailing.

The store will also provide visitors with the opportunity to learn more about PANGAIA’s materials science innovations.

PANGAIA’s signing follows a number of debuts within Shaftesbury Capital’s Soho neighbourhood, with the retailer set to sit alongside End’s debut London store, as well as Adidas Originals and Axel Arigato’s first global stores.

Michelle McGrath, executive director at Shaftesbury Capital, said: “PANGAIA is one of the most interesting and innovation-driven brands globally. Their flagship UK debut in Soho’s Carnaby Street underscores the district’s reputation for UK firsts, world-class experiences and sought-after consumer demographics. The signing highlights our approach to active curation, seeking out challenger and high growth brands which complement the multi-dimensional nature of the area and its existing brands and restaurants such as Aimé Leon Dore, Adidas Originals, End, Mountain, Kiln and Rita’s.”