Sustainable designer store to make London debut at The O2

8th May 2024 | Jack Oliver

Sustainable designer store All Good Things has made its London and outlet debut at Outlet Shopping at The O2.

The brand has taken a 4,000 sq ft on the upper level of Outlet Shopping at The O2, adjacent to brands such as French Connection and Calvin Klein, which has recently upsized its store.

The new outlet store offers a range of clothing and accessories from designer brand such as Rag & Bone, Michael Kors, and Ralph Lauren. Further amenities such as a pre-loved collection, designated clothing recycling points, and on-site stylists are also available.

The store marks a debut in London for All Good Things, which operates a bricks-and-mortar store at Bristol’s Cribbs Causeway.

Janine Constantin-Russell, managing director of the Entertainment District and Outlet Shopping at The O2, said: “We’re thrilled that All Good Things has chosen Outlet Shopping at The O2 as the place to mark its London and outlet debut – a true testament to the strength of The O2 as a destination of choice, both for outlets and within London’s broader retail landscape. Our visitors are at the heart of everything we do, and we take great pride in our ability to listen and respond to what they want, and All Good Things’ affordable luxury offer does exactly that – it speaks to our customer base, enables us to add even more fantastic designer brands to our premium tenant mix, and delivers something desirable and new.”

Keith Bristow, CEO at All Good Things, added: “We are very excited to begin our expansion across the UK by bringing All Good Things to such an iconic destination. It was imperative that our next store location aligned with our wider visions and goals, giving us the opportunity to share our mission of creating a more sustainable fashion industry with a huge and diverse audience, while delivering memorable customer experiences in a beautiful setting. The O2 is a great location to add to our portfolio, and with its dedicated approach to leasing, tenant relationships, and continual success, we look forward to what’s to come for All Good Things.”

KLM and CBRE represent Outlet Shopping at The O2.


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