Sustainable menswear brand’s UK debut leads trio of Covent Garden signings

Shaftesbury Capital has announced a trio of signings at its Covent Garden estate, led by a UK debut standalone store for sustainable menswear brand NN.07.

Spanning 125 sq ft, the new store at 7 Earlham Street showcases NN.07’s collection of menswear essentials, which includes trousers, shirts, knitwear, and accessories.

NN.07 – short for ‘No Nationality’ – is known for its commitment to sustainable consumption. The brand’s new store has been fitted out in its signature minimalist style, featuring contemporary design elements, including natural materials and stainless steel accents.

Anders Rahr, CEO of NN.07, said: “The interest and buzz around our brand in the UK is remarkable, and we’re thrilled to bring the full NN.07 experience to the heart of London in vibrant Covent Garden. Opening a flagship store in London is a step in our vision to establish NN.07 in iconic cities globally, where growing interest has created an opportunity for us to carefully select locations and partners that resonate with our vision and values. We are excited about the opportunity to meet and connect with the wonderful people of London and building new friendships and becoming an even more integral part of this dynamic community is something we have long been looking forward to.”

Also opening at Covent Garden will be British suit brand Batch. Taking a 2,000 sq ft unit at 9-11 Shorts Garden, the brand will offer its range of exclusively made-to-order menswear, including suits, jackets, and trousers.

Rounding off the trio of signings is travel-inspired brand Gandy’s, which is set to open at 66 Neal Street. Spanning 500 sq ft, the brand’s only standalone store will feature a range of products including travel clothing, backpacks, and accessories.

The announcements follow the recent opening of British luxury lifestyle brand Barbour, which has opened a new concept store at Covent Garden’s Seven Dials. The brand’s store is based around its ‘New Heritage’ design concept, nodding to its dual identity as both historic in legacy and contemporary in design.