Sweaty Betty to open 20th London store at Liverpool St Station
Sweaty Betty is set to open its 20th store in London at Liverpool Street Station.
The 897 sq ft store opens in November and is the activewear brand’s first location within a Network Rail station.
Sweaty Betty said the new unit, located within Britain’s busiest station, provides it with a prime spot to showcase the brand’s activewear.
Hamish Kiernan, commercial director, property at Network Rail, said: “Sweaty Betty’s arrival at London Liverpool Street marks a milestone – their 20th London location – and demonstrates our iconic station’s continued growth and evolution. We’re proud to welcome a brand that champions such positive values, and to offer visitors access to a retailer making a meaningful impact.”
Andrea Gray, vice predient of global stores, wholesale and third party at Sweaty Betty, added: “We are excited to announce the opening of our vibrant new store concept at one of London’s busiest stations. This location presents a fantastic opportunity to further our mission of empowering women through fitness and beyond. We look forward to serving our customers as they navigate their daily commutes, embark on weekend adventures, or join nearby classes.” Join us in celebrating this new chapter””