TAG Heuer launches new boutique at Lakeside

21st October 2022 | Jack Oliver

The Watches of Switzerland Group has opened a TAG Heuer boutique in the Lakeside Shopping Centre in Essex.

The store’s contemporary interior is an homage to the brand’s heritage in motoring, with tones of grey and TAG Heuer’s distinctive red.

The managing director of TAG Heuer Europe, Rob Diver, expressed his excitement at working with ‘long standing partner’ The Watches of Switzerland Group to re-locate to the larger space in the Lakeside Shopping Centre.

‘The team will welcome existing as well as new customers into the new concept boutique and offer the full TAG Heuer experience, sharing their expertise in the search of the perfect timepiece’, he added.

The store will offer TAG Heuer’s latest releases including limited edition pieces as part of a catalogue containing over 150 timepieces.

The president of the Watches of Switzerland Group UK & Europe, Craig Bolton, expressed his delight at the opening of the ‘beautiful’ TAG Heuer Boutique.

He added that he was ‘excited to see the Watches of Switzerland and TAG Heuer partnership grow from strength to strength.’


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