TFG London to open first tri-brand outlet store at Northern Ireland’s The Boulevard

TFG London is set to open its first-ever tri-brand outlet store at The Boulevard in Banbridge, Northern Ireland.

Spanning 3,851 sq ft, the store will offer collections from TFG London’s Hobbs, Phase Eight, and Whistles brands.

Opening this spring, the store will look to complement the existing fashion mix at The Boulevard, which includes French Connection, Kate Spade NY, Kurt Geiger, GUESS, and Dune.

The first-of-its-kind outlet store will carry anrange of fashion, footwear and accessories at discounted prices, when it opens at The Boulevard, which is located along the main A1 corridor between capital cities Belfast and Dublin. Phase Eight’s offering will include a complete wardrobe solution for work, weekends, special occasions and beyond with everything from its iconic dresses to its bridal range available.

TFG London first entered the UK market in 2015, with the acquisition of Phase Eight and has since expanded its portfolio to include brands such as Whistles, Hobbs, Inside Story, and White Stuff.

A spokesperson for TFG London said: “We are thrilled to open our first tri-brand outlet store, combining Phase Eight, Hobbs and Whistles all under one roof. When exploring where would be the right location for this concept store, The Boulevard stood out as the perfect fit with its already strong retail offering, dedicated customer base and convenient location to both Northern Ireland and Republic of Ireland demographics. We cannot wait to open our doors and welcome all our customers this spring.”

The Boulevard is owned by Lotus Property, supported by joint agents Johnstone Property Consultants and KLM Real Estate.

Paul McCann, asset manager at Lotus Property, said: “The Boulevard has an extremely strong track record of becoming home to many iconic brands first or only location, giving our customers an offering they can’t find anywhere else.

“Signalling a resounding confidence in the scheme, TFG London is set to join The Boulevard in our most successful phase ever. We just recorded our best year on record in 2025 and have no plans to slow down in 2026 or beyond. We are delighted to welcome TFG London into The Boulevard family and have no doubt their new store will be a resounding success.”

Mark Johnstone, director at Johnstone Property Consultants, added: “This UK-first store reflects the strategy we have been working on with The Boulevard to continue to cement its place as one of Ireland’s leading retail destinations. Recently enjoying its fourth successive best year of sales and footfall.  The Boulevard continues to be sought-after, with strong interest from national and international brands.”