The Label Yard fashions London Designer Outlet opening

Premium streetwear and modern fashion retailer The Label Yard has opened at London Designer Outlet (LDO) in Wembley Park after signing a short-term lease at the outlet shopping centre.

The retailer’s 773 sq ft space brings together pieces from brands such as Pas De Monaco, Irasuto, Sedley, and Human Race.

The Label Yard become sthe latest fashion retailer to join LDO in recent times, with Gap, Crocs, Columbia, and New Era all joining the scheme over the last 12 months.

The signing also follows the recent opening of Lovisa, which has taken over the 969 sq ft former Claire’s unit after signing a 5-year lease. Lovisa’s opening at the beginning of April has seen the brand bring a range of designer women and men’s jewellery, alongside its waterproof collection, to shoppers at LDO.

Matt Slade, retail director at Quintain, said: “Global and British fashion, sports, and lifestyle brands perform incredibly well here, regularly outperforming their regional counterparts. Our shopper profile, which reflects a truly London and global visitor base of price-savvy, brand conscious shoppers, combined with the boost of year-round event footfall, ensures they are exposed to a greater diversity of visitors.

“The Label Yard is a great fit for our audience who are eager to explore new contemporary fashion offerings at affordable prices. This was highlighted during our recent VIP week which saw both brands and customers rediscovering the benefits of outlet retail. The continued addition of premium brands at discount prices will only further grow our customer base and make LDO even more desirable for retailers.”  

Managed by specialist outlet operator Multi-Realm, LDO offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants, and coffee shops.