The Perfume Shop launches experiential Dublin store

10th July 2023 | Jack Oliver

Swords Pavilion Shopping Centre in Dublin has welcomed The Perfume Shop as its latest tenant.

Located at unit G28, the new store features the cosmetics retailer’s latest experience, with digital screens, personalised ribbon machines, and fragrance consultations.

The retailer, in line with its current expansion programme, has aimed to put sustainability at the forefront of the store design. The Perfume Shop’s Dublin store benefits from LED lighting as the retailer looks to reduce its energy consumption by 30% by 2030, compared to 2015.

Where possible, existing materials and equipment were retained or reused in the construction of the store, with all principal contractors ISO14001-approved to ensure on-site waste management was adhered to.


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