The White Company to open standalone store at Manchester’s Trafford Centre

The White Company is set to open a standalone store at Manchester’s Trafford Centre, building on over 20 years of trading within the centre’s Selfridges department store.

Opening in March 2026, the lifestyle brand’s store will span approximately 5,600 sq ft and become The White Company’s largest space to open since its stores at Bluewater and Westfield London.

The new store will be located on Lower Regent Crescent, just off the Main Dome, and join almost 80 The White Company locations across the UK and Ireland.

Kelly Clarke, chief people and retail officer at The White Company, said: “Trafford’s unique retail offering, coupled with our previous success in Selfridges, was a key factor in our decision to bring The White Company to the center – it is the perfect home for the brand to showcase our collections. This opening cements our continued commitment to investing in bricks and mortar on the UK high street and we look forward to welcoming all our new customers to explore our new spring collections.”

Kate Pearson, portfolio leasing director at Pradera Lateral, Trafford Centre’s asset manager, added: “We are delighted and incredibly excited to welcome The White Company to Trafford Centre. This Iconic British brand offers luxurious homewares and fashion for our visitors to enjoy. We look forward to seeing their success and popularity with shoppers once it opens its doors.”