Tortilla to open new travel restaurants with franchise partner
Tortilla and its franchise partner SSP have confirmed that the Mexican restaurant chain will be opening four new travel locations in 2024, with a number of opportunities in the pipeline for 2025.
The partnership currently operates five sites across the UK, with Manchester Piccadilly the most recent addition, having opened in the first half of 2023.
Tortilla said that franchise partnerships are a key part of its growth strategy, as locations such as transport hubs and universities become an increasingly important channel to access consumers.
Richard Morris, CEO of Tortilla, said: “At Tortilla, our fundamental purpose is to provide outstanding food, at excellent value for money and great service. Our relationship with SSP has been hugely successful since we launched with them in 2019 at Euston station in London. Whilst Covid inevitably impacted the rate at which we opened sites, we have since launched record breaking sites in London Gatwick and Bristol Airport, as well as Leeds MSA and Manchester Piccadilly station.
“We are excited to continue our partnership with more UK travel locations, and potential European equivalents over the coming years given SSP’s strong foothold across 37 countries globally.”
Cathy Granby, business development director at SSP, added: “SSP are delighted to continue our relationship with Tortilla, as we see the brand becoming more and more popular across all our locations within our travel hubs.
“The offer is good value, travels well and is great quality. All the key ingredients for a successful travel food offer.
“We look forward to opening more locations with Tortilla over the coming years.”