Trio of brands make London outlet debuts at The O2

Outlet Shopping at The O₂ has welcomed the opening of three brands, all of which are making their outlet debuts in London.

The arrivals of Kate Spade New York, Jack & Jones, and New Era follow a strong start to the year for the outlet shopping destination, with sales up by 8% year-on-year during the first quarter.

Fashion retailer Kate Spade New York has opened within a 2,408 sq ft unit on the upper level at the main entrance to the centre, near complementary brands such as Calvin Klein, Tommy Hilfiger, and French Connection. The store offers a range of womenswear including handbags, small leather goods, accessories, jewellery, clothing, and footwear.

Also opening on the upper level is Danish retailer Jack & Jones, which has secured a 4,219 sq ft unit adjacent to Radley. The new store joins the existing menswear offer at Outlet Shopping at The O₂ which includes the likes of Moss, Hacket, and Crew Clothing.

Finally, American sports and lifestyle brand New Era has taken a 1,471 sq ft unit, joining the likes of Under Armour, Asics, Nike, and Adidas. The store, located on the upper level of the centre, offers the brand’s line of caps including official merchandise from teams across the MLB, NFL, and NBA.

Louisa Dalgleish, leasing director at Outlet Shopping at The O₂, commented: “Q1 has been an exciting time for Outlet Shopping at The O₂, and our performance and leasing activity highlights this in more ways than one. We’ve continued to show that we are the go-to location for outlet debuts, providing an unmatched experience that puts customers at the heart. These new brands not only further extend our customer base and category offers but are a firm indicator of the opportunities we can provide here, being part of an unrivalled destination that continues to succeed year after year.”

KLM and CBRE represent Outlet Shopping at The O2._.