Under Armour to make Northern Ireland debut at The Boulevard

29th September 2023 | Jack Oliver

Under Armour is set to make its bricks-and-mortar debut in Northern Ireland at The Boulevard in Banbridge.

The sportswear brand will be opening in a 2,589 sq ft unit at the designer outlet centre in November.

Under Armour’s signing at The Boulevard follow’s the centre’s best-ever trading period this summer, with sales increasing by 10% year-on-year.

The scheme has also renewed long-standing tenant Next’s lease and has welcomed Molton Brown to a permanent lease following a pop-up campaign.

Paul McCann, asset manager at Lotus Property, the owner of The Boulevard, said: “Year-on-year The Boulevard is consistently outperforming its own record-breaking sales figures and is shooting up the league tables against its counterparts across the UK and Ireland. We are excited to welcome Under Armour onboard.

“The sports and fitness categories have consistently performed well at The Boulevard. It’s something our shoppers want and the arrival of Under Armour will really strengthen our offering.”


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