UNIQLO to makes Midlands debut at Birmingham’s Bullring

UNIQLO is set to open its first store in the Midlands at Hammerson’s Bullring shopping centre in Birmingham.

The 20,000 sq ft store will span three floors with a trading area of 11,840 sq ft, offering the brand’s full range of clothing for men, women, and children.

The Birmingham store marks a key strategic signing for UNIQLO – which is aligned with the city’s younger, affluent demographic – as it continues its regional expansion across the UK.

Paul O’Brien, director of leasing and commercialisation at Hammerson, said: “Bullring continues to attract best-in-class global brands seeking a flagship presence in the region, reinforcing its position as the leading Midlands destination. UNIQLO is the latest brand to make a significant commitment to Bullring, reflecting the strength of our position, quality of the asset, and exceptional line-up of leading names in retail.”

Alessandro Dudech, chief operating officer of UNIQLO UK, added: “UNIQLO continues to invest in the UK retail landscape, growing our footprint and e-commerce across the nation. Bringing the brand to the Midlands for the first time is a key strategic step for us, and Bullring’s prominent position in the UK’s second city made for the ideal location.”

The news follows ongoing investment at Bullring from various brands, including Zara’s new 51,000 sq ft flagship, Sephora’s Midlands debut, and PURESEOUL’s second store outside London.