UYN opens first UK store in Cambridge

Italian sportswear brand UYN has opened its first UK store in Cambridge, as it looks to expand to a number of different countries.

The opening at 18 Market Street follows the brand’s launch in Germany earlier this year.

UYN, which stands for Unleash Your Nature, has 11 stores across Italy. Last year it entered the American market with the opening of an office in Boston and a manufacturing site in Pennsylvania. It is also planning to open three stores in China and Austria next month.

The new store features a ‘Bio-Lab’ designed to show customers which natural materials are used to produce UYN’s products. In line with UYN’s other locations, its Cambridge store aims to focus on sustainability with all furniture produced with recyclable high-strength cardboard.