Waitrose appoints new customer director
Waitrose has announced the appointment of Nathan Ansell as its new customer director, replacing Martin George who leaves after five years with the company.
Beginning his tenure in the new year, Ansell will be responsible for furthering the development of Waitrose’s multi-channel customer strategy through a focus on quality, value, service and sustainability, the retailer said.
Ansell has over 20 years experience in retail and fast-moving consumer goods, having worked at M&S for 10 years, most recently as marketing director. He has also held various marketing roles for brands including Heinz, Birds Eye, and Red Bull.
Commenting on the appointment, executive director for Waitrose, James Bailey, said: “We see huge potential to grow the brand and reach new customers. I’m delighted to welcome Nathan who shares our values and brings a broad set of skills and experience to this critical role.”
Ansell added that he was a lifelong admirer of the Waitrose brand and aims to “get started further strengthening the brand and helping to build lifelong customer loyalty.”