White Stuff flagship opening leads flurry of Liverpool ONE lettings

Liverpool ONE has welcomed the opening of a regional flagship store for White Stuff as part of a number of new lettings.

Launching on Peter’s Lane, the 1,800 sq ft store features the fashion retailer’s new design format and will offer a range of both menswear and womenswear. The new store forms part of White Stuff’s strategy to become a multi-channel, modern lifestyle brand.

Also joining Liverpool ONE is fast-growing womenswear retailer Sisters & Seekers, which has selected South John Street to bring its range of clothing, activewear, and accessories to Liverpool for the first time.

Meanwhile, online contemporary clothing and footwear brand ARNE opened its third pop-up activation at Liverpool ONE earlier this month. Bringing its custom-built ‘Grab Machine’ to Paradise Place, the activation follows the brand’s two pop-ups at the scheme in 2023.

Rob Deacon, asset management director at Liverpool ONE, said: “Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters & Seekers’ city debut pop-up sample sale next month.”

Jo Jenkins, CEO of White Stuff, added: “Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”

The news follows a successful activation for Luxe Collective, with the pre-loved luxury retailer making its debut in the North West.