WHSmith to open Toys”R”Us concessions at 30 more locations

13th May 2024 | Jack Oliver

WHSmith has signed an agreement to open a further 30 Toys”R”Us concessions within its stores.

The retailer announced last year that it would be bringing the Toys”R”Us brand back to British high streets with the opening of nine in-store concessions.

Sean Toal, managing director of high street at WHSmith, said: “Our high street business has been resilient for over 230 years, and in the face of more recent challenges the team is always searching for new ways to delight our customers.

“We constantly challenge ourselves to look at what’s next and we’re not afraid to embrace change and be bold and back something different.

“Our partnership with Toys”R”Us epitomises this and shows exactly what we are about.”

The first 17 concessions to open include:

  • Fosse Park
  • Guildford
  • Halifax
  • Hastings
  • Hereford
  • Lancaster
  • Leamington Spa
  • Maidstone
  • Newton Abbott
  • Nottingham Victoria
  • Richmond George Street
  • Salisbury
  • Shrewsbury
  • Sutton
  • Taunton
  • Thurrock
  • Woking

In 2023, WHSmith opened Toys”R”Us concessions in Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading, Solihull, and York.


Looking for more retail news? you might find these interesting