Wingstop cooks up at second West Midlands location

Wingstop is set to open at a second West Midlands location, agreeing to join Merry Hill in Dudley later this year.

The American fried chicken chain will occupy a 2,650 sq ft unit, sitting opposite the recently-opened Wagamama restaurant at the scheme’s upper mall.

Wingstop will join the destination’s emerging leisure quarter, which is formed around the recently-launched Hollywood Bowl.

The 70-cover restaurant will offer wings, tenders, and burgers, as well as sides such as fries and dips.

Wingstop’s signing at Merry Hill follows three successful openings in Birmingham.

Alistair Winning, asset manager at Sovereign Centros, said: “Wingstop has international renown, so it makes for an ideal addition to our culinary line-up at Merry Hill. Alongside the successful opening of Wagamama earlier this year and Hollywood Bowl more recently, the upcoming arrival of Wingstop is evidence of the continued growth we’re seeing at Merry Hill, particularly for our new leisure quarter.”

The news follows the recent signing of fellow fried chicken chain Sides to Merry hill, with the YouTuber-led restaurant agreeing to open its second standalone site at the scheme.

JLL and Time Retail Partners represent Merry Hill, whilst Brasier Freeth acted for Wingstop UK.