Womenswear brand launches first permanent store on the King’s Road

Womenswear brand Chinti & Parker has opened its first permanent store on Chelsea’s Kings Road, following a number of successful pop-ups over the last two years.

Opening at No.322, Chinti & Parker will offer a range of designs including luxury cashmere, and will sit nearby to retailers such as Birdie Fortescue and Love My Human Townhouse.

The store has been designed by the retailer’s in-house team, and looks to deliver a minimalistic and sleek experience.

Sustainable fashion brand Aspiga has also opened a larger store on the King’s Road this month, replacing its current unit. The 1,835 sq ft store at No.312-314 will be open until March next year and stocks a range of dresses, corduroy tailoring, wool knitwear, resortwear, and handcrafted accessories. A collection of menswear is also available.

Hannah Grievson, property director at Sloane Stanley, said: “Welcoming Chinti & Parker back to the King’s Road as a permanent tenant demonstrates just how successful our ‘on-demand’ leasing strategy is. By trying out the location and testing the waters with a series of pop-ups and growing its appeal to the wider demographic and community, we’ve been able to convert this into a permanent store.

“We always want to collaborate, enabling brands to trade on one of the most established areas of London and experience the compelling proposition, and Chinti & Parker is evidence that smaller, independent brands can achieve ongoing success here, and we very much share the same vision for Aspiga, who will no doubt thrive in this location.”

Chinti & Parker & Aspiga dealt direct. Miles Commercial and Levy’s Real Estate represented the Sloane Stanley Estate.