Womenswear brand opens first permanent UK store at Westfield London
Womenswear brand Leem is set to open its first permanent store in the UK at Westfield London later this month.
Taking a 1,100 sq ft space on the ground floor, Leem will return to the shopping centre on December 15th after opening a pop-up store last year.
Offering the brand’s signature knitwear products and tailored maxi dresses, the store will look to provide something for customers across all styles and backgrounds.
Leem entered the UK market in April 2022 through an exclusive partnership with Selfridges before open the pop-up location.
Laura Waters, general manager at Westfield London, said: “The opening of Leem’s first permanent store at Westfield London highlights the success of its journey in the UK market. We’re proud to provide a platform for innovative international brands like Leem, which continues to captivate our shoppers with its timeless and stylish approach to modest fashion. This milestone not only enriches our retail offering but also reflects Westfield London’s position as a leading destination for brands seeking to grow and thrive in the UK.”
Miles Young, managing director of Leem, added: “Following the incredible success of our pop-up store at Westfield, White City, we are thrilled to announce the opening of a new permanent store at this iconic location. This milestone is an important step in our growth plans across the UK and reflects our commitment to delivering timeless fashion.
“We have been truly overwhelmed by the positive response from our customers, inspiring us to create an elevated shopping experience that embodies the heart of our brand.”