World’s largest drone maker to open Regent Street flagship

DJI, the world’s largest drone maker, is set to launch a new flagship DJI-Hasselblad concept store on London’s Regent Street later this month.

Opening on June 29th, the 1,550 sq ft store at 52 Regent Street promises to deliver an “immersive experience” for customers.

The store will feature DJI drones, gimbals (a stabilisation device for cameras), and accessories, as well as medium-format cameras and lenses from Hasselblad, which DJI acquired in 2017.

The flagship concept store will also host in-store live streaming, demonstrations, and product training.

DJI, which currently has 12 stores across its home continent Asia and one in the United States, will be launching only its second location in the UK, after opening on Birmingham’s Corporation Street last year.

As with the Birmingham location, the Regent Street lease was secured in conjunction with property consultancy FHP, with DJI-Hasselblad and FHP eyeing further locations in the UK.

Majid Shah, director at DJI, said: “We are looking forward to launching our flagship UK concept store in one of the country’s most iconic retail destinations. Many of our existing customers are London-based, so our new store opening at 52 Regent Street offers us the perfect platform to service their needs, as well as attracting a whole new audience, from hobbyists and professionals, to companies keen to adopt aerial technology.

“We’ve worked closely with FHP to source the best possible site for the new store, and have been looking into this location for some time. The performance of our Birmingham store has shown that consumers enjoy being able to browse and test equipment before they buy. We’re confident the store will be successful.”

Oliver Marshall, director at FHP, added: “DJI and Hasselblad are both global leaders in visual technology, so it’s incredibly exciting to see a combined concept store opening in London following the success of Birmingham.

“This is an outstanding location with a footfall of more than 100 million people annually, including local and tourist drop-in traffic, and the potential to become a hub for immersive product experiences.  

“We are pleased to be retained to assist our clients with their UK and Ireland expansion, delivering a bespoke acquisition service and strategic advice on their search for prime opportunities in major cities, with a number of positive conversations ongoing on locations across the country.”