Zara opens upsized store at Bullring & Grand Central
Zara has opened the doors to its upsized, 51,000 sq ft store at Hammerson’s Bullring & Grand Central in Birmingham.
The new store features the fashion retailer’s latest store concept and offers a range of womenswear, menswear, and childrenswear across two floors.
The launch comes less than a year after the opening of fellow Inditex brands Bershka and Pull&Bear at Bullring & Grand Central.
Zara becomes the latest in a series of brands which have made significant commitments to Bullring & Grand Central in recent months. This includes Sephora, which last week made its West Midlands debut on the Bullring’s upper level, as well as YouTube collective The Sidemen, which opened its second-ever SDMN Clothing store in mid-October. They joined PURESEOUL, with the Korean beauty brand having opened only its second store outside of London at the scheme at the beginning of October.
Toby Tait, director of asset management at Hammerson, said: “Zara’s upsize is the latest step in the implementation of our strategy to best-in-class spaces for global brands seeking a flagship presence in destinations that out-perform. The impact on visitors is immense, with Bullring & Grand Central’s evolving line-up increasing footfall and sales, driving customer loyalty and generating significant positive feedback. In turn, that is stimulating even greater demand from brands to make similarly significant commitments.”