Three reasons shoppers will keep hitting the high streets in 2022
10th January 2022 Even in an era ruled by the internet, shoppers still love the high street for its convenience, the social aspect and the opportunity to find a bargain. However, it isn’t just the personal benefits of physical shopping that draw people to the high street, but the idea that these shopping habits can benefit others. We are seeing new shopping trends emerge in light of the COVID-19 pandemic, with a focus on doing good and supporting businesses in the local community. This return to traditional retail values could be the perfect opportunity to revamp the high street and increase demand for physical stores. Ethical retail therapy Traditionally, retail therapy refers to the idea of shopping for the sake of comfort or feeling better. It has been found that shopping allows people to regain a sense of control over their environment and that the novelty of self re-invention and acquiring new belongings eases anxiety. In recent years, we have started to see a shift away from the ‘guilty pleasures’ style of shopping, typically involving fast fashion and reckless spending, and towards perhaps a more virtuous type of retail therapy. With ethical retail as one of the fastest-growing subsections of the market, it...
