CACI: Consumers prioritising athleisure over premium fashion
17th July 2024 Data specialists CACI has found a shift in consumer spending towards athleisure-focused brands and fitness, and away from premium fashion retailers. CACI’s Brand Dimensions Platform – which tracks £4bn of monthly spend across 300 brands – found that despite inflationary pressures, higher average transaction value (ATV) retail brands such as Reiss, Sunglass Hut, and Patagonia experienced a strong growth in sales in spring 2023. A little over a year later, however, these brands have failed to capitalise on that momentum, with some brands seeing considerable drops in sales, such as & Other Stories (-23%), Mint Velvet (-22%), Flannels (-19%), and Ralph Lauren (-13%), comparing May 2023 with May 2024. In comparison, premium sportswear brands such as Gym Shark (+51%), Lululemon (+24%), and Sweaty Betty (+20%) have seen significant year-on-year increases in sales. Lululemon in particular has seen sales growth in each of the past 12 months, despite having the highest ATV of the aforementioned brands. CACI found that the wellness market overall is catching large amounts of consumer spend, with gym operators seeing year-on-year sales increases, such as The Gym Group (+16%), Virgin Active (+106%), and Third Space (+31%). CACI said the Brand Dimensions data indicates that, whilst premium fashion...