Partnership formed to enhance Braehead’s retail and leisure offering
23rd June 2025 A strategic partnership has been formed to align the marketing, management, and leasing of Braehead Shopping Centre, Braehead Arena, and the adjacent XSite leisure destination in Renfrew, near Glasgow. Called Braehead Ambition, the partnership – which has been formed between SGS UK Retail, TDL Media, and XPE – will look to add value for visitors, retailers, and operators. Totalling 1,450,000 sq ft and attracting a combined 16.3 million visitors a year, Braehead Shopping Centre, XSite, and The Arena offer a range of shopping, dining, leisure, and entertainment options, along with live events, exhibitions, sports, and free parking. The destination serves a growing catchment of 2.2 million people with over £6.3 billion of available retail and leisure spend. The asset management and operational team at the assets includes Pradera Lateral, Savills, BWP Group, Lunson Mitchenall, BGP, and Metis. Claire Barber, CEO of SGS UK Retail, said: “The scale and diversity of Braehead Ambition’s offer means the destination is more relevant to more consumers more of the time. The partnership will position Braehead as a lifestyle choice, creating even higher levels of loyalty and engagement that will drive the commercial performance of the individual assets, and the wider social and economic prosperity of...