The O2 to welcome Under Armour for London Outlet debut
Outlet Shopping at The O2 is set to welcome Under Armour for its London outlet debut.
The sports apparel brand will open in a 3,949 sq ft unit on the scheme’s lower level in early December, joining neighbouring stores Nike and Adidas.
Under Armour at The O2 will stock a selection of apparel for men and women, as well as accessories and footwear.
The store will reflect the brand’s new ‘Factory House’ retail concept which looks to deliver an elevated shopping experience.
Under Armour will join a number of sportswear brands at The O2 including Nike, Adidas, ASICS, and New Balance, as well as a number of retailers such as the recently upsized Levi’s, Calvin Klein, and Tommy Hilfiger stores.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “The sportswear and athleisure market has experienced exponential growth in the last few years and is a key part of our retail portfolio, which we are continually striving to grow and evolve. Together with our ongoing success in terms of sales and footfall, as well as Under Armour’s burgeoning presence in the market, it will be a fantastic addition to Outlet Shopping at The O2, and we are proud to host the brand’s first outlet in London, once again signifying the strength of our retail destination. We look forward to welcoming them later this year.”
The signing follows a strong October for the destination, which saw footfall and sales up by 22% and 19% respectively compared to the prior year.