Mexican restaurant chain eyes Birmingham for third UK mainland site
Mexican restaurant chain Boojum is set to open its third site on the UK mainland in Birmingham later this autumn.
The operator will open a 54-cover restaurant at the former Second Cup Coffee unit on New Street, offering Mexican dishes including burritos, bowls, nachos, tacos, chips and salsas.
Established in Belfast in 2007, Boojum now operates 18 outlets across the UK and Ireland. The brand is expecting to open 25 new eateries over the next five years.
David Maxwell, CEO fo Boojum, said: “We are delighted to see our expansion plans continue apace with the launch of Birmingham. It’s the ideal demographic for us with its eclectic culture, popular retail destinations and of course its fantastic food.”
Rob Powell, head of operations at Boojum, added: “Boojum Birmingham represents further investment in our rapid UK expansion plans, we have chosen a prime city centre location close to Birmingham Town Hall and the design and fit out to transform it into a bright and vibrant Boojum restaurant will commence shortly.”
Boojum – which is owned by hospitality group Azzurri – opened its first UK restaurant in Leeds, and recently launched a second location in Nottingham.