Superdry to open 11,000 sq ft store at Lincoln’s Waterside centre
Superdry & Co is set to open an 11,200 sq ft store at the Waterside centre in Lincoln.
The fashion retailer will take two floors at the retail and leisure destination, offering a range of men’s and women’s clothing.
The store’s fit-out has now begun, with an opening expected at the end of July. The ground floor will be dedicated to womenswear, with menswear occupying the store’s upper level.
Superdry & Co will join the existing retail offer at Waterside, which includes brands such as H&M, Next, Rituals, The Body Shop, New Look, Accessorize and Office.
The Waterside centre is owned and operated by Wykeland Group. Wykeland formed a joint venture with Lincolnshire Co-op to acquire the 130,000 sq ft centre in 2023 before taking full ownership last month.
Jason Platten, Wykeland’s Head of Retail and Leisure, said: “We’re delighted that Superdry & Co is coming to Waterside. As one of the UK’s most recognised fashion brands, it’s a fantastic addition to the centre and further strengthens Waterside’s retail offering.
“It’s also a major vote of confidence in Waterside as a vibrant retail and leisure destination with strong footfall in the heart of a prosperous city.
“As Waterside’s owner and operator, we’re committed to continuing to invest in the centre, to enhance the customer experience and to retain and attract high-quality brands that support its long-term success.
“Securing Superdry & Co as our latest occupier demonstrates the success of this strategy.”
Julian Dunkerton, founder and CEO of Superdry, added: “Lincoln is a city with a fantastic retail scene and a real sense of community, and we’re thrilled to be bringing Superdry & Co to Waterside.
“This opening is a reflection of our commitment to physical retailing – giving customers access to our latest collections in a wonderful environment.
“We’ve worked hard to create a store that truly showcases our brand’s new direction, and I can’t wait for the people of Lincoln to experience it for themselves.”