Pop Mart to make regional debut at Sheffield’s Meadowhall as LEGO and Crew Clothing open

Pop Mart is set to make its regional debut at Meadowhall in Sheffield, as LEGO and Crew Clothing open at the scheme.

The Chinese retailer has signed for a 2,618 sq ft unit on Meadowhall’s High Street upper level, and will open its first store in the South Yorkshire region. Pop Mart will offer a range of collectable toys, including Labubu’s, and products from brands such as Hello Kitty and Disney. It joins other East Asian-inspired brands at Meadowhall including MINISO and Kenji.

Meanwhile international toy retailer LEGO has relocated into an upsized store on Meadowhall’s lower mall High Street, following 15 years at the scheme. The 4,561 sq ft unit will host product launches, interactive experiences, and special events. LEGO’s new store sits among the recently launched spaces for Pull&Bear and Stradivarius.

Finally, Meadowhall has recently welcomed fashion retailer Crew Clothing. Now open on The Avenue’s lower level, the 2,000 sq ft unit offers a range of coastal-inspired collections across womenswear, menswear, and childrenswear. Crew Clothing joins a number of premium brands on The Avenue, including Whittards, The White Company, and L’Occitane on the lower level and Molton Brown and Frasers on the upper level.

Richard Crowther, retail leasing director at British Land, said: “The addition of three powerhouse retailers to Meadowhall’s retail mix, including a regional debut for Pop Mart and a significant upsize for LEGO, is indicative of sustained leasing demand here, and its reputation amongst the best brands as the region’s prime retail destination. Having Crew Clothing on The Avenue is also a sign of the role we play in shaping the destination, putting the right brands in the right places, as this part of the mall takes shape as a more premium shopping experience.”

The signing of Pop Mart and the launches of LEGO and Crew Clothing follow the recent openings of Stradivarius and PULL&BEAR at Meadowhall, as well as the introduction of Style Suite, an AI-powered personal styling service.