Investment momentum continues at Frasers Plus Braehead as SuperPark prepares to open
Frasers Plus Braehead (formerly Braehead Shopping Centre) in Glasgow is undergoing a new phase of investment-led growth as it prepares to welcome leisure concept SuperPark for its UK debut this summer.
The Finnish operator will open a 30,000 sq ft space early, offering 40 attractions including challenges, sporting games, and freestyle activities.
This comes as the scheme welcomes investment from leading brands, with several major refurbishments and new store openings already taking place this year.
Primark recently completed a six-month refurbishment and expansion of its flagship store, increasing its footprint by 20% to 64,645 sq ft. Having originally opened at the centre in 2001, the updated store introduces the retailer’s latest in-store concept across fashion, beauty, and homeware.
Further investment from existing occupiers includes a new-look store from H Samuel and an upgraded travel retail experience from TUI, while Frasers Plus Braehead has also welcomed British kitchenware brand ProCook, which has opened a 2,016 sq ft space.
In addition, Savers has opened at Frasers Plus Braehead, enhancing the scheme’s its health, beauty and value-led retail offer.
This investment momentum comes as several categories across the destination continue to outperform despite wider pressures on discretionary consumer spending. Health and beauty, gifting, and family-focused retail categories have been particularly resilient, seeing a continued demand for self-care, wellness, and affordable treat purchases.
Ashley Bisland, centre director at Frasers Plus Braehead, said: “The continued investment we’re seeing from both existing and incoming brands is a strong reflection of the confidence operators have in Frasers Plus Braehead and the experience we continue to deliver for visitors.
“As consumer expectations continue to evolve, destinations increasingly need to provide more than just shopping. Frasers Plus Braehead’s strength lies in its ability to bring together retail, leisure, dining and entertainment within a single location, creating a destination that encourages longer visits and repeat footfall.
“The upcoming opening of SuperPark represents another significant milestone in the ongoing evolution of the destination and further strengthens our family-focused and experience-led offer. Combined with continued reinvestment from existing occupiers, it demonstrates the long-term appeal of the centre for both retailers and leisure operators.
“We remain focused on continuing to enhance the visitor experience and curating a strong and balanced mix of brands and attractions that supports long-term sustainable growth across the destination.”