River Island debuts new store concept at Centre:mk
River Island has unveiled its latest store concept at Centre:mk in Milton Keynes, a first for the retailer.
The 12,800 sq ft store, which spans over two floors, looks to deliver a more elevated, engaging and customer-centric shopping experience.
The first-of-its-kind concept features an enhanced exterior and homes the brand new “River-Runway” installation, a visual feature that exhibits runway-inspired looks and the latest trends, in addition to a new denim department that showcases an expanded selection of products.
The new centre:mk store also features modernised fitting rooms, as well as a newly designed layout and debut technology, all aimed at further enhancing the customer journey. The technology includes weight-sensing self-service checkouts which use radio frequency identification technology, and WW Smart Fitting Rooms, where guests can request alternative sizes and products without leaving the cubicle.
Kevin Duffy, centre director at Centre:mk, said: “The debut of River Island’s new concept store at Centre:mk brings something fresh to the destination’s existing quality line up of fashion retailers. Our wide catchment values quality concepts, and we’re delighted that Centre:mk can be the first to bring this new concept to market. It really affirms the scheme’s position as a best-in-retail destination”
Mel Aucott, retail director at River Island, added: “Debuting our new store concept to Centre:mk represents an important step change in River Island’s bricks-and-mortar presence. The top 10 prime regional destination offers a wealth of quality fashion retailers, a highly engaged and loyal customer base and clear ambition to deliver quality experiences, all of which perfectly mirror River Island’s approach and new store concept. We are excited to reveal our enhanced store offering to our customers and look forward to expanding this vision further.”
The reinvestment from River Island comes shortly after Swiss chocolatier Lindt signed for a 1,670 sq ft unit on Centre:mk’s Silbury Arcade.